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US: Hosts are increasingly leaning on artificial intelligence to handle guest communication, according to new data from property management software provider Hospitable.
The company reported a 45 per cent increase in use of its AI-Suggested Replies feature in the first half of 2025 compared to the previous six months. Nearly 60 per cent of those messages were sent without any edits, up from 49 per cent at the start of the year.
Hosts are also investing more effort into tailoring AI responses. Hospitable said uploads of property details, policies, and tone of voice, known as Knowledge Hub imports, increased by 58 per cent in the same period.
AI-assisted review replies also remain popular, with 880,000 drafted in the first half of 2025 alone. Overall, the data points to AI taking on a larger role in everyday guest communication, from booking requests to time-sensitive inquiries.
Pierre-Camille Hamana, CEO and founder of Hospitable, said: “AI is moving from being a nice-to-have to becoming a trusted partner in the day-to-day reality of running a short-term rental business. We’re seeing a shift where technology isn’t competing with the human side of hospitality, it’s protecting it.”
The growth in guest messaging adoption reflects a wider trend across Hospitable’s Personal AI Suite, which also spans pricing strategy, inbox triage, upselling, review management, and operational insights. The company, founded in 2016, has expanded beyond property management into what it calls a “short-term rental super app,” covering everything from nightly rate optimisation to direct booking websites with integrated payments.
Highlights:
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Hospitable reports a 45% increase in AI-powered guest messaging in H1 2025.
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Nearly 60% of AI-suggested replies are now sent without edits.
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Knowledge Hub uploads grew 58% as hosts personalise AI tone and accuracy.
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880,000 AI-assisted review replies generated in the first half of 2025.
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Part of Hospitable’s wider Personal AI Suite for STR operations.
